We’re in December now and the Christmas campaigns are on us, it’s nice to see many of the bigger campaigns involve a charity element. In the UK John Lewis’ Moz the Monster is raising money for Barnardo’s. Marks and Spencer’s Paddington Campaign features a book written by marketing company Grey London which is raising money for the NSPCC.
https://twitter.com/ethicalmarket/status/935138674009927680
https://twitter.com/ethicalmarket/status/937343224481570818
In the US there are also many charitable campaigns based around the holidays which hope to harness the season of goodwill, with many sportspeople getting involved in campaigns.
https://twitter.com/ethicalmarket/status/935108513948422144
https://twitter.com/ethicalmarket/status/935848360036139009
It’s also important to remember issues of mental health around this time of the year as well though as many people find Christmas a difficult time. It is good to see NABS, the employee support organisation for the advertising and media industry, has launched a new model designed to revolutionise the way wellbeing is approached by the industry.
https://ethicalmarketingnews.com/nabs-launches-new-ad-industry-wellbeing-model
It’s the season of goodwill and as such sees the launch of a lot of campaigns which will run over the festive season. I look forward to seeing what campaigns there are over the festive period.